Better late than never. I just caught up with Grand Rounds from two weeks ago, hosted by David Williams at Health Business Blog. One of my favorite articles in that edition was written by Trudy Lieberman for Time Moneyland. Trudy is turning 65, and the Medicare sellers are after her. Her mailbox has been flooded with advertisements from sellers of Medicare Advantage plans and Medigap plans, and she’s got some great tips for seniors who may be overwhelmed and confused by the influx of mail and options. I would add that the advertising tactics Trudy mentions also apply to regular health insurance plans too – not just those related to Medicare. Unfortunately, health insurance advertising can sometimes get a bit murky. If in doubt, always ask for more details or get a second opinion… and as with most things, if it sounds too good to be true, it probably is (there’s no such thing as comprehensive individual health insurance for $150/month for a family of four with no deductible and all pre-existing conditions covered).