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Colorado Health Insurance Insider

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Don’t Confuse Generic with Brand Name

December 5, 2006 By Jay Norris

Since Wal-Mart rolled out their $4 generic prescription program in Colorado, I’ve talked to several people who said they don’t need a policy with prescription coverage “because Wal-Mart has $4 prescriptions now“.

The $4 prescriptions at Wal-Mart were such big news, I don’t think the message got through in the media that generics weren’t that expensive to begin with.  Most of the generic medications you can get now for $4 would have likely cost $10 before the big news.  The reason you need prescription coverage on your health insurance policy is because you may someday need a brand name medication.  We have plenty of clients on $1,000 – $1,500 worth of medications per month, and the $4 generic medications at Wal-Mart didn’t help them at all.

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Filed Under: Advice, Providers

About Jay Norris

Jay operates a health insurance brokerage in Colorado, where he helps individuals and small groups obtain and maintain health insurance coverage, provides data analysis, and creates visualizations that are easily understood by consumers and other stakeholders in Colorado’s health insurance market.

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